The Graphic Design programme uses a multidisciplinary approach to give students the knowledge, skills and technology they need to succeed in the creative industry today. The programme develops both the student’s eye for design and the skills necessary to communicate ideas and stories through different media.
Students work in an innovative environment using industry-standard software and Macintosh computers. The students combine technical, creative and conceptual skills to create designs that meet client requirements and solve a range of visual communication challenges. Students leave this programme qualified to attain and excel in entry-level positions throughout the industry.
The course will course will run for 2 academic years (4 semesters)
- 24 contact hours per unit and an average of 7 units per semester
- Class hours 8.30-10.30; 11-1pm; 2pm-4pm
Course In Depth
- Career Launch Pad 1
- Career Launch Pad 1
- History of Design
- Drawing and Illustration 1
- Design and Visual Presentation
- Adobe Illustrator
- Intro to Motion Graphics Interactive Design, UI & UX
- Producing for Film
- Directing for Film
- Film Sound Design
- Film Appreciation
- Scriptwriting for Film
- Production Design
- Career Launchpad 3
- Career Launchpad 3
- Design Storytelling
- Virtual Space Design & Environment Building
- Adobe In Design
- Brand Identity Creative & Print Advertising
- Projects & Portfolio Review
- Projects & Portfolio Review
- Printing Techniques
- Portfolio Development for Graphic & Digital Design
- Professional Practice 1 Packaging
Upon successful completion of the program, graduates will be able to:
- Successfully understand and utilize digital media as a design tool
- Demonstrate knowledge of a Macintosh-based operating system
- Effectively utilize digital design as a communication device
- Understand the use of symbolic devices such as color, fonts, and other design elements
- Demonstrate an understanding of digital imaging and design software
- Create visual digitally designed solutions that effectively meet project goals
How to apply
KCSE C- or above, with a C- or above in Kiswahili, English, Mathematics and at least one science subject OR A-levels with 2 principle passes.
Basic computer proficiency is required. Attach certificates to your application.
Each course has its own specific requirements. Please enquire from the administration what requirements apply to the course of your choice.
- Photocopy of your ID or Passport
- Application bank slip
Download application form
Fill application form online
Application fees instructions
In order to study at ADMI, students are required to ensure they have the correct legal documentation. For international students, this includes obtaining the relevant student visa. Below are the guidelines to the international student visa application process.
Guide to Applying for an International Student Pass
ADMI is proud to attract students from around the world. This guide is designed to help international students understand how to apply for an international student visa in Kenya. While we do not process or pay for international student visas, we hope the following information makes the student pass application process as smooth as possible.
Please note: ADMI is legally required to inform the Directorate of Immigration and Registration of Persons Office when a student discontinues his/her studies at ADMI, regardless of the reason. As a result, if a student is dropped from their programme due to poor academic performance, poor attendance or indiscipline, ADMI will immediately inform the Immigration Office.
Step 1: International students apply to ADMI
- International students can apply to one of ADMI’s programmes online: http://africadigitalmedia.org/application-form/.
- Prior to applying to ADMI, please familiarise yourself with our international fee policies: http://africadigitalmedia.org/fees/.
Step 2: ADMI sends supporting documents for visa application
- Successful applicants receive a letter of admission.
- They will also receive a letter of support or a cover letter, addressed to the Director of Immigration, indicating the name and duration of the course to be studied – both new and renewal applications.
- Both of these letters will support international students in applying for their international student visa.
Step 3: Apply online for an International Student Visa
- Register at https://immigration.ecitizen.go.ke/, then log in at https://fns.immigration.go.ke/ and complete the application form (titled Form 30).
- Please note: incomplete applications will not be processed.
Step 4: ADMI Head of Academics or Principal signs/stamps completed form
- Print and fill out all details on Form 30 (student pass application form) from the following website: http://www.immigration.go.ke/downloads/Form-30-Application%20for%20Student%20Pass.pdf.
- Your completed form should then be scanned and emailed to ADMI at firstname.lastname@example.org, to be signed and stamped by our Principal or Head of Academics.
Step 5: Prepare all documents and attachments
- Collate the form and all necessary supporting documents, including:
- Signed commitment letter from the sponsor – both new and renewal cases
- National passport copy of the sponsor – both new and renewal cases
- Proof of funds for self-sponsored students – both new and renewal cases
- For minors, consent letter from the parent – both new and renewal cases
- Copy of parent’s national passport and copy of birth certificate of the minor should be attached as proof of relationship (for minors) – both new and renewal cases
- Copy of a valid national passport – both new and renewal cases (the bio-data page)
- Current immigration status for the pupil/student – both new and renewal cases (If already in the country)
- Two recent passport-size colour photos – both new and renewal cases
- Duly certified copies of basic academic certificates for those joining Tertiary Institutions and Universities – new cases only
- Documents in foreign languages should be translated into English by either the Embassy, Public Notary, or authorized /recognized institution – both new and renewal cases
- Copy of the school’s/college registration certificate from the Ministry of Education – new cases only
- Clearance letter from Department of Refugee Affairs for refugees – both new and renewal cases
- Certified copies of progress report/transcripts obtained (by the issuing institution) – renewal cases only
- Copy of student’s pass previously held – renewal cases only
Step 6: Submit application to immigration offices
- Submit the complete form to immigration offices at Nyayo House, Alien Section, Counter Number 9 (full address below).
- Please note: Immigration might take up to two months to process your student pass or international student visa. If more than two months lapse, please follow up with the immigration office.
Step 7: Processing
- Once your application has been received, you will receive a notification via email. The email will state whether your application was rejected or received. If it has been received, processing should start immediately. You will be told to wait again. This might take around three weeks.
Step 8: Payment
- Once your applications have been approved, you will receive another notification. You should now log in to your portal and make a payment via M-pesa (Pay-Bill number 206206) or bank cheque (payable to PS Ministry of Interior and Coordination of National Government).
Step 9: Provide proof of payment
- Print out the approval letter and attach receipt payment. Take it to:
The Director of Immigration Services
Department of Immigration Offices
Nyayo House 9th Floor,
Kenyatta Avenue/Uhuru Highway
P.O Box 30191,000100 Nairobi
Tel: +254-20-2222022, +254-20-2217544, +254-20-2218833
- You will then be told to wait for the visa to be processed. This will take three weeks or so.
Step 10: Collection
- Once your Visa has been processed, you will receive a notification by email.
- Go back to immigration offices at Nyayo House, Department of Immigration offices Ground Floor Room 16 and collect your Visa. On the same day, you should register as an alien.
For more information, please visit https://fns.immigration.go.ke/infopack/passes/studentpass/.
Download Visa Requirements
A digital graphic art designer, or graphic designer, creates and modifies digital images or ads. These images are most often used to promote sales and marketing campaigns for businesses. For example, a digital graphic art designer for a movie studio may create digital images to increase the marketability of a particular film. Digital graphic art designers work within strict production timelines.
As a graphic designer, you will find employment opportunities in a number of industries, including advertising, publishing and specialized design services, as well as in the growing field of website design, particularly Internet advertising.
From working for a design consultancy to setting up your own studio, the diploma in graphic design opens the door to a wide range of creative careers.
Graduates from this program dive into well-paying jobs such as:
- Graphic Editors
- Art Directors
- Graphic Designers
- Visual Information Specialists
- Production Assistants
- Design Assistants
- Marketing specialists
- Creative Directors
Nzilani Simu is a designer and illustrator from Nairobi, Kenya. She specializes in infographics, branding, hand lettering, illustration and is passionate about design for social impact. She has over ten years of experience working as a freelancer and for creative agencies, including Scangroup and Ark Africa. Previous clients include Equity Group Foundation, iHub, Nendo, Heva Fund, Hivos, Morendat and Java House Africa. She has a BA in Sociology from the University of Western Ontario and BA in Graphic Design from Curtin University in Malaysia.
Course In Depth
Fundamentals of Drawing
Drawing is at the foundation of all art. Students learn the basic principles of drawing, creating the foundation for a career in graphic design. Through extensive drawing assignments students learn the principles of composition, shapes and contour lines, space, and perspective.
Fundamentals of Illustration
Students are introduced to the basic concepts and techniques of illustration in various media. An emphasis is placed on creative exploration and practiced draftsmanship to develop a strong foundation in using illustration to visually communicate ideas.
The Art of Visual Storytelling
Students learn the principles and techniques of storytelling through graphic design. By using drawings, illustrations, photography, infographics and other design formats, students learn to convey information in a clear yet engaging way.
Introduction to Photography
Students learn photographic processes, principles and technologies, and develop competency in creatively solving aesthetic and conceptual problems using a variety of photographic strategies. They develop an understanding of how photographic images are created and interpreted through the lens of both the artist and the viewer’s own personal, social, and cultural filters.
Principles and Elements of Design
Students study the basic concepts and terminology of design, creating a solid foundation of the core practice of applied design across a variety of media. Topics include: line, pattern, space, mass, shape, texture, color, unity, variety, rhythm, emphasis, balance, proportion, scale, and function.
Typography for Communication
Through a study of the history and development of type, students gain an appreciation of the breadth and depth of typography. Students learn the practical aspects of typesetting from selection to hierarchy, with an emphasis on utilizing type to communicate design and brand aesthetics.
Techniques of Computer Illustration
In this class, students use industry-standard vector drawing programs to create complex digital illustrations. In our computer labs with a 1:1 student to computer ratio, students work independently to practice and hone their illustration skills.
Introduction to Digital Graphic Design
Students approach graphic design as a concept for visual problem solving. Students learn the principles of design and the manipulation and organization of elements as a tool for visual problem solving. Students also study computer design concepts, terminologies, processes, and procedures essential for operating in today’s digital environments.
Drawing for Communication
In this class, students hone their observational skills and apply them to advanced drawing techniques such as structural theory and abstraction with an emphasis on creating drawings for advertising, packaging design and other commercial uses.
Advanced Illustration Techniques
Students learn to apply illustration to specific problems that require visual communication. Students learn to approach the work methodically from research and concept drawings through to final product and publishing, staying true to the design direction yet expressing novel and creative ideas.
Design Communication in a Digital World
In this class, students study the design process and art direction. Students learn to select, create and integrate elements from typography, photography and illustration to develop content that can be used in digital communications.
Principles of Web Design
This course introduces students to the principles of web design, web application tools and web elements in web page development. Students learn how to create visually pleasing and functionally interactive web pages that incorporate text, graphics and other supporting design elements.
Graphics for Web Design
In this class, students study the graphic design issues of web design including mark-up languages, web sites and browsers. Students also focus on aesthetic issues such as iconography, screen composition, colors. Students learn to create web graphics such as animated banners, buttons and backgrounds.
Principles and Concepts of Motion Graphics
This course introduces students to the use of animation technology to create emotion with motion. Through the use of type and motion, students learn to create unique and creative visual messages. Using industry standard software, students study and practice creating and manipulating shapes in 3D to create animations.
Digital Imaging and Publishing Fundamentals
In this class, students learn the principles of digital imaging processing and the application of creative design using raster image editing and image creation software, including Photoshop and Adobe InDesign. Students gain technical skills in utilizing the software to create a variety of advertising and marketing materials.
Advanced Techniques of 3D Animation
In this class, students learn advanced techniques of 3D modeling and rendering with a focus on camera settings, lighting, surfacing, and texturing to create realistic characters and environments.
Interactive Digital Media Online Environments
In this class, students explore how to generate and compile different digital media sources to create visually rich and interactive products that are stimulating and engaging to audiences. By utilizing graphics, sound, and animation students learn to develop interactive content for websites and games.
Graphical Design Portfolio Development
Through a project based approach, students utilize lifecycle methodologies to answer specific design challenges in response to a client’s brief. From these projects, students select their finest work to create a portfolio that demonstrates their technical and creative abilities and showcases their unique point of view as an artist.