ADMI’s Journalism & Multimedia programme teaches students how to craft compelling news stories and incorporate multimedia elements. The program trains students both as journalists and ultimedia experts in order to equip them with the skills they need to deliver engaging content for today’s quickly changing media landscape.
Over the course of two years, students will learn how to create news for digital platforms, print, radio, and television; operate industry-standard audio-visual equipment; and, artfully use multimedia elements to increase engagement. Students graduating from the programme will be equipped with the skills they need to thrive in today’s multimedia newsrooms.
COURSE DURATION: 4 Terms
CREDITS: 24 contact hours per term and an average of 7 units per term
Course In Depth
- 21st Century News
- Journalism & Ethics
- Online & Broadcast Journalism
- Investigative Reporting (Interviewing, Public Speaking)
- Social Media
- Web Design
- Digital Marketing
- Writing for Print & Web
- Scriptwriting for TV & Radio Broadcasts
- Camera Operations
- Video Editing
- Microphone Techniques
- Audio Recording
- Sound Editing for TV and Video
- Adobe Photoshop
- Web Design
- Adobe Illustrator
- After Effects
- Freelance Journalism
By the end of the programme, graduates will be able to:
- Write newsworthy stories and edit them for print, radio, TV and digital platforms
- Use multimedia elements, including photography, videography, and graphics to increase viewer engagement
- Create and pitch professional news packages to editors at traditional media houses or digital platforms, like KTN, Standard, BBC, and Buzzfeed.
- Produce a professional newsreel and digital marketing strategy that showcases each student’s unique storytelling style and cultivates a strong online following
Earn Credentials Recognized By Employers Worldwide
ADMI students gain a competitive edge over their peers by earning Adobe Certified Associate (ACA) certifications in:
- Video Communications using Adobe Premiere®Pro
- Visual Communications using Adobe Photoshop®
- Graphic Design & Illustration using Adobe Illustrator®
- Print & Digital Media Publication using Adobe InDesign®
- Web Communications using Adobe Dreamweaver ®
We have invested in top of the range facilities including:
- Broadcast cameras
- Mobile studio
- Various types of microphones
- A virtual TV set
- Various Photography cameras
- Three computer labs with Macs and PCs
We have invested in cutting edge industry standard software to ensure that our students learn using the latest technology in the world. We have invested in the following software:
- Adobe creative suite
- Final cut
We have very close ties with other facility providers that we can extend our practicals to.
According to Ad Age, the United States had 117,100 Internet-media jobs in July 2012, compared to just 76,800 in December 2007.
As a multimedia journalism student, you’ll follow in the steps of outstanding journalists who have found success as writers, reporters and editors with newspapers, magazines, non-profit organizations, corporate communication departments and creative agencies.
At the completion of the course you can become as any of the following:
- Online Journalist
- Digital Marketer
- Web designer
- Graphic Designer
- Video Editor
- PR Practitioner
- Broadcast Journalist
- Television Presenter
- Newspaper Reporter
- Radio Presenter
- Radio Producer
Isha Sesay is an anchor and correspondent for CNN International. A seasoned and award-winning journalist, Sesay has covered numerous breaking news stories and events of global interest. She anchored CNN’s breaking news coverage of terrorist attacks in Paris in November 2015 on CNN/US and CNNI, which went on to receive the 2016 Royal Television Society Award for ‘Best Breaking News Coverage.’
Sharon Mundia started blogging regularly three years ago, right after graduating from Monash University in South Africa with a degree in Marketing and Management. She had always had a passion for literature, even receiving a high school literary award, but practicality won out when it came to choosing an academic major.
How to apply
KCSE C- or above OR A-levels with 2 principle passes.
Basic computer proficiency is required.
Each course has its own specific requirements. Please enquire from the administration what requirements apply to the course of your choice.
- Photocopy of your ID or Passport
- A copy of your KCSE Certificate OR Results Slip
- Application bank slip
In order to study at ADMI, students are required to ensure they have the correct legal documentation. For international students, this includes obtaining the relevant student visa. Below are the guidelines to the international student visa application process.
Guide to Applying for an International Student Pass
ADMI is proud to attract students from around the world. This guide is designed to help international students understand how to apply for an international student visa in Kenya. While we do not process or pay for international student visas, we hope the following information makes the student pass application process as smooth as possible.
Please note: ADMI is legally required to inform the Directorate of Immigration and Registration of Persons Office when a student discontinues his/her studies at ADMI, regardless of the reason. As a result, if a student is dropped from their programme due to poor academic performance, poor attendance or indiscipline, ADMI will immediately inform the Immigration Office.
Step 1: International students apply to ADMI
- International students can apply to one of ADMI’s programmes online: http://africadigitalmedia.org/application-form/.
- Prior to applying to ADMI, please familiarise yourself with our international fee policies: http://africadigitalmedia.org/fees/.
Step 2: ADMI sends supporting documents for visa application
- Successful applicants receive a letter of admission.
- They will also receive a letter of support or a cover letter, addressed to the Director of Immigration, indicating the name and duration of the course to be studied – both new and renewal applications.
- Both of these letters will support international students in applying for their international student visa.
Step 3: Apply online for an International Student Visa
- Register at https://immigration.ecitizen.go.ke/, then log in at https://fns.immigration.go.ke/ and complete the application form (titled Form 30).
- Please note: incomplete applications will not be processed.
Step 4: ADMI Head of Academics or Principal signs/stamps completed form
- Print and fill out all details on Form 30 (student pass application form) from the following website: http://www.immigration.go.ke/downloads/Form-30-Application%20for%20Student%20Pass.pdf.
- Your completed form should then be scanned and emailed to ADMI at firstname.lastname@example.org, to be signed and stamped by our Principal or Head of Academics.
Step 5: Prepare all documents and attachments
- Collate the form and all necessary supporting documents, including:
- Signed commitment letter from the sponsor – both new and renewal cases
- National passport copy of the sponsor – both new and renewal cases
- Proof of funds for self-sponsored students – both new and renewal cases
- For minors, consent letter from the parent – both new and renewal cases
- Copy of parent’s national passport and copy of birth certificate of the minor should be attached as proof of relationship (for minors) – both new and renewal cases
- Copy of a valid national passport – both new and renewal cases (the bio-data page)
- Current immigration status for the pupil/student – both new and renewal cases (If already in the country)
- Two recent passport-size colour photos – both new and renewal cases
- Duly certified copies of basic academic certificates for those joining Tertiary Institutions and Universities – new cases only
- Documents in foreign languages should be translated into English by either the Embassy, Public Notary, or authorized /recognized institution – both new and renewal cases
- Copy of the school’s/college registration certificate from the Ministry of Education – new cases only
- Clearance letter from Department of Refugee Affairs for refugees – both new and renewal cases
- Certified copies of progress report/transcripts obtained (by the issuing institution) – renewal cases only
- Copy of student’s pass previously held – renewal cases only
Step 6: Submit application to immigration offices
- Submit the complete form to immigration offices at Nyayo House, Alien Section, Counter Number 9 (full address below).
- Please note: Immigration might take up to two months to process your student pass or international student visa. If more than two months lapse, please follow up with the immigration office.
Step 7: Processing
- Once your application has been received, you will receive a notification via email. The email will state whether your application was rejected or received. If it has been received, processing should start immediately. You will be told to wait again. This might take around three weeks.
Step 8: Payment
- Once your applications have been approved, you will receive another notification. You should now log in to your portal and make a payment via M-pesa (Pay-Bill number 206206) or bank cheque (payable to PS Ministry of Interior and Coordination of National Government).
Step 9: Provide proof of payment
- Print out the approval letter and attach receipt payment. Take it to:
The Director of Immigration Services
Department of Immigration Offices
Nyayo House 9th Floor,
Kenyatta Avenue/Uhuru Highway
P.O Box 30191,000100 Nairobi
Tel: +254-20-2222022, +254-20-2217544, +254-20-2218833
- You will then be told to wait for the visa to be processed. This will take three weeks or so.
Step 10: Collection
- Once your Visa has been processed, you will receive a notification by email.
- Go back to immigration offices at Nyayo House, Department of Immigration offices Ground Floor Room 16 and collect your Visa. On the same day, you should register as an alien.
For more information, please visit https://fns.immigration.go.ke/infopack/passes/studentpass/.
Download Visa Requirements
Lillian Wafula is a highly-experienced communications specialist, who has worked with Kenya Broadcasting Corporation, Japan International Cooperation Agency, Kenya Baptist Media, Them Mushrooms Sound Studio and St Paul’s University. As well as teaching Mass Communication, Lillian is also a respected sound producer and editor, with more than 17 years’ experience working in music production studios, serving clients from across Africa. In addition, she has recorded Reuben Kigame, Emmy Kosgei, Japheth Kassanga and Them Mushrooms, among others. Lillian graduated from St Paul’s University-Limuru in 2011, with a Bachelor’s degree in Arts in Communication. She has also trained as a Studio Technical Operator at the Kenya Institute of Mass Communication and is currently pursuing a Master’s Degree in Media Studies at Daystar University.
Anet Wesonga has more than six years’ teaching experience in communication and media, and has worked at a host of renowned institutions in Nairobi. She is a communications writer with Play for Peace, Peace Builders Club – an initiative of 7th August Memorial Park – and is also a peace promoter with the Catholic Justice and Peace Commission. Anet holds a BA in Communication and Media Technology with IT from Maseno University.