BY VICTOR ADAR
Kenyan students, as we know, are quite enterprising. While there are those who believe that it is a waste of time to jump into business when still fresh from college, the brainy ones simply view it as an opportunity where they can use the creativity and the geek in them to make some cash. It is at the back of this that Africa Digital Media Institute (ADMI) saw the importance of providing the emerging young creative training, mentorship and resources that they need to turn their passion into a profession.
Some of the different courses offered by the Pan-African digital media enterprise not only include diplomas and both foundation and professional certificates in film and TV production, journalism and multimedia, mobile app and game development, but also music production, sound engineering, animation and motion graphics, graphic design, photography as well as multimedia and digital marketing. But how did the true love for the creative business begin?