Entertainment Business Diploma
ADMI’s Diploma in Entertainment Business is well-suited for students who desire to pursue a career in the business and management aspects of the music and entertainment industries.
This program emphasizes entertainment management which encompasses promotion, entrepreneurship, and related business skills in the event management, and entertainment industries.
Course code: DEB
Availability: Fulltime
Award: Pearson Certification
Course Overview
The coursework is centred around key business areas such as finance and marketing, enabling students to use business skills to facilitate and advertise various visual, performing, and media arts and artists.
The program is project-oriented and involves a practical internship, which allows students to observe industry professionals at work and put the theories and concepts they have learned in the classroom into practice in real-world scenarios.
Course Units Covered:
- Foundations of Business
- Foundations of Finance
- Foundations of Entrepreneurship
- Business Law
- Entertainment Industries in Kenya and Africa
- Business and Digital Economies
- Business Accounting
- Marketing Strategies
- People Management
- Digital Marketing
- Networking and Collaboration
- Sales and Sponsorship
- Music Specialization
- Events Specialization
Final Project: Entertainment Business
Students will apply all the knowledge and experience they have gained in previous modules. They will identify needs and opportunities in the industry and create a business entertainment project.
Learning Outcomes
The Diploma in Entertainment Business seeks to train talented men and women to be exciting, versatile and accomplished professionals. The programme emphasizes classical values in its training to meet a well-recognized demand for entertainment managers to be technically skilled and creatively inspired.
By the end of the course, the learner should be able to:
- Identify opportunities in the entertainment industry and create ideas to launch new entertainment products to the market.
- Incorporate technology effectively in the development of projects.
- Manage diverse entertainment projects effectively concerning their business, management, innovation, marketing and law-related knowledge.
- Communicate and present ideas effectively in visual, oral and written forms.
Internship
Entertainment Business Diploma students will be required to take up a 3-month internship at a real-life establishment such as a music studio, relevant to what they studied.
This will expose students to the working environment and instill in them a positive work attitude. Student soft skills will be assessed by a member of the Placement office while technical skills will be assessed by a member of the Academics team in conjunction with the organizational supervisor. The assessment will be based on the work performance, logbook, and written report at the end of the internship.
By the end of their internship, students should be able to:
- Use their initiative to translate theories learned and practical’s done in the classroom to perform assignments in an actual working environment.
- Acquire the right kind of work attitudes and professionalism through interaction with people in the organizations.
- Develop interpersonal and collaborative skills through working in teams and with professionals from the industry.
- Observe their future roles in the industry and reduce on-the-job training requirements and become effective and productive sooner ‘than’ is usual for fresh graduates.
High School Education
KCSE C- (Minus) or KCE division II, KACE one (1) Principal or equivalent qualification or Certificate of Experiential Learning or KNQA.
To apply online please visit: https://admi.ac.ke/apply
Mode of study: Full time – 4 semesters + 1 semester internship
Intakes: January, May, September
Campus: Caxton House, CBD Nairobi