The Impact of Social Media on Brand Building in Africa
In an era dominated by digital connectivity, social media has emerged as a powerful tool for brand building across the globe. In Africa, where internet
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. In this high-growth industry, you may be employed by a marketing agency or consultancy, or you can work directly for an organization’s in-house marketing department.
As a digital marketer, you’ll spend your day:
- Creating and uploading copy and images for the organization’s website;
- Writing and dispatch email marketing campaigns;
- Providing accurate reports and analyzing to clients and company management to demonstrate effective return on investment (ROI);
- Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
- Conducting keyword research and web statistics reporting;
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement;
Who will be your employers?
- Small and medium-sized companies
- Advertising firms
- Digital marketing firms
- Large corporates and non-profits
- Market Research Firms
- Internet and software development companies
Digital marketing is a vast field with a variety of areas and segments. Some of the career options include:
- Search Engine Optimization (SEO) Manager
- Social Media Manager
- Digital Marketing Manager
- Marketing Assistant
- Marketing Analyst
- Content Manager
