Certificate in Multimedia

Mode of study: Full-time day – 1 semester
Intakes:             January, May and September
Campus:            Caxton House, CBD Nairobi
Fees:                  Ksh 93,000 (EA) & Ksh 111,000 (International) per term
The multimedia industry will generate global revenues of over US$ 2.2 trillion in 2021.

A Certificate in Multimedia provides a good foundation for you wishing to get into content creation or enhance their professional expertise in today’s high-tech communication environment.

Working professionals are equipped with a flexible skill set and solid knowledge on how to work with digital and online media platforms. Students will have a broad understanding of multimedia concepts and design principles while focusing on today’s most dynamic interactive media.

COURSE DURATION:The course will course will run for 1 semester (4months)

CREDITS: 24 contact hours per unit and an average of 6 units per semester

CLASS HOURS: 8.30am – 10.30am; 11.00am – 1.00pm; 2.00pm – 4.00pm, & 4.30-6.30pm

Journalism & Multimedia Home
Course In Depth
Core Units
  1. Adobe Photoshop
  2. Adobe InDesign
  3. Web Design for non-designers
Core Units
  1. Camera Operations
  2. Video Editing
  3. Online Journalism/ Feature Writing/ Blogging
Learning Outcomes

Upon successful completion of the programme, graduates will be able to:

  • Shoot video and audio with college-supplied camcorders and audio recorders
  • Write and optimize articles, stories or blogs for the web
  • Edit content and create multimedia projects for websites, social media and youtube using Adobe Creative Cloud
Earn Credentials Recognized By Employers Worldwide

Multimedia students gain a competitive edge over their peers by earning Adobe Certified Associate (ACA) certifications in:

  • Visual Communications using Adobe Photoshop®
  • Graphic Design & Illustration using Adobe Illustrator®
  • Video Communications using Adobe Premiere®Pro
  • Print & Digital Media Publication using Adobe InDesign®

ADMI instructors prepare students to successfully pass these exams through a curriculum that leverages Adobe Education learning resources and real-world applications.

To learn more about the certification exam visit:



We have invested in top of the range facilities including:

  • Broadcast cameras
  • Mobile studio
  • Various types of microphones
  • A virtual set
  • Photography cameras
  • Three computer labs with Macs and PC’s.
  • Industry standard software

We have very close ties with other facility providers that we can extend our practicals to.


With a multimedia certificate, you are guaranteed to be more marketable as you are more rounded and multi skilled. SME companies will love you and you can easily set up your own content firm to service various clients.

With the developments in social media, it’s important for every company to constantly communicate and update their customers. You will be the person every marketer looks to for content.

All digital marketers will be looking for your kind of skill so rest assured it is a good investment.

You can work as a:

  • Photographer
  • Video editor
  • Corporate video maker
  • Blogger
  • Website copywriter
  • Publisher
Get Inspired

Martha Stewart

Businesswoman, writer, and television personality

Martha Stewart is an American businesswoman, writer, and television personality. As founder of Martha Stewart Living Omnimedia she has gained success through a variety of business ventures, encompassing publishing, broadcasting, merchandising, and e-commerce. She has written numerous bestselling books, is the publisher of the Martha Stewart Living magazine, and hosted two long-runningsyndicated television shows,Martha and Martha Stewart Living. She is currently hosting a TV cooking show with Snoop Dogg.

Brian Mbunde

Social Media Extraordinaire

Brian Mbunde is a social media extraordinaire who began his career as an intern at Gina Din PR. He runs major brands in Kenya, where he is the social media manager responsible for, posting content, moderating content and creating strategies. He was the winner of the SOMA Awards Twitter Personality of the year in 2015.

How to apply

KCSE D- or above OR A-levels with 2 principal passes.

Computer Knowledge

Basic computer proficiency is required. Attach certificates to your application.


Each course has its own specific requirements. Please enquire from the administration what requirements apply to the course of your choice.

Application Process
Necessary Documents
  1. Photocopy of your ID or Passport
  2. Application bank slip
Application Forms

Download or fill the application form here

Application Fees

A non-refundable application fee of KES 2,000 will be paid. You can make the payment via MPESA or Bank.


In order to study at ADMI, students are required to ensure they have the correct legal documentation. For international students, this includes obtaining the relevant student visa. Below are the guidelines to the international student visa application process.

Guide to Applying for an International Student Pass

ADMI is proud to attract students from around the world. This guide is designed to help international students understand how to apply for an international student visa in Kenya. While we do not process or pay for international student visas, we hope the following information makes the student pass application process as smooth as possible.

Please note: ADMI is legally required to inform the Directorate of Immigration and Registration of Persons Office when a student discontinues his/her studies at ADMI, regardless of the reason. As a result, if a student is dropped from their programme due to poor academic performance, poor attendance or indiscipline, ADMI will immediately inform the Immigration Office.

Step 1: International students apply to ADMI

Step 2: ADMI sends supporting documents for visa application

  • Successful applicants receive a letter of admission.
  • They will also receive a letter of support or a cover letter, addressed to the Director of Immigration, indicating the name and duration of the course to be studied – both new and renewal applications.
  • Both of these letters will support international students in applying for their international student visa.

Step 3: Apply online for an International Student Visa

Step 4: ADMI Head of Academics or Principal signs/stamps completed form

Step 5: Prepare all documents and attachments

  • Collate the form and all necessary supporting documents, including:
    • Signed commitment letter from the sponsor – both new and renewal cases
    • National passport copy of the sponsor – both new and renewal cases
    • Proof of funds for self-sponsored students – both new and renewal cases
    • For minors, consent letter from the parent – both new and renewal cases
    • Copy of parent’s national passport and copy of birth certificate of the minor should be attached as proof of relationship (for minors) – both new and renewal cases
    • Copy of a valid national passport – both new and renewal cases (the bio-data page)
    • Current immigration status for the pupil/student – both new and renewal cases (If already in the country)
    • Two recent passport-size colour photos – both new and renewal cases
    • Duly certified copies of basic academic certificates for those joining Tertiary Institutions and Universities – new cases only
    • Documents in foreign languages should be translated into English by either the Embassy, Public Notary, or authorized /recognized institution – both new and renewal cases
    • Copy of the school’s/college registration certificate from the Ministry of Education – new cases only
    • Clearance letter from Department of Refugee Affairs for refugees – both new and renewal cases
    • Certified copies of progress report/transcripts obtained (by the issuing institution) – renewal cases only
    • Copy of student’s pass previously held – renewal cases only

Step 6: Submit application to immigration offices

  • Submit the complete form to immigration offices at Nyayo House, Alien Section, Counter Number 9 (full address below).
  • Please note: Immigration might take up to two months to process your student pass or international student visa. If more than two months lapse, please follow up with the immigration office.

Step 7: Processing

  • Once your application has been received, you will receive a notification via email. The email will state whether your application was rejected or received. If it has been received, processing should start immediately. You will be told to wait again. This might take around three weeks.

Step 8: Payment

  • Once your applications have been approved, you will receive another notification. You should now log in to your portal and make a payment via M-pesa (Pay-Bill number 206206) or bank cheque (payable to PS Ministry of Interior and Coordination of National Government).

Step 9: Provide proof of payment

  • Print out the approval letter and attach receipt payment. Take it to:

The Director of Immigration Services

Department of Immigration Offices

Nyayo House 9th Floor,

Kenyatta Avenue/Uhuru Highway

P.O Box 30191,000100 Nairobi

Tel: +254-20-2222022, +254-20-2217544, +254-20-2218833

Email; dis@immigration.go.ke

  • You will then be told to wait for the visa to be processed. This will take three weeks or so.

Step 10: Collection

  • Once your Visa has been processed, you will receive a notification by email.
  • Go back to immigration offices at Nyayo House, Department of Immigration offices Ground Floor Room 16 and collect your Visa. On the same day, you should register as an alien.

For more information, please visit https://fns.immigration.go.ke/infopack/passes/studentpass/.

Download Visa Requirements
Nzilani Simu

Nzilani Simu

Illustrator & Graphic Deisgner

Nzilani Simu is a designer and illustrator from Nairobi, Kenya. She specializes in infographics, branding, hand lettering, illustration and is passionate about design for social impact.

Nzilani has over ten years of experience working as a freelancer and for creative agencies, including Scangroup and Ark Africa. Previous clients include Equity Group Foundation, iHub, Nendo, Heva Fund, Hivos, Morendat and Java House Africa. She has a BA in Sociology from the University of Western Ontario and BA in Graphic Design from Curtin University in Malaysia.

Geoffrey Otieno

Graphics, 3D Modelling and Animation Instructor

Geoffrey Otieno Is a Graphics, 3D Modelling and animation Instructor with over 17 years experience in the web and graphics industry. He has worked for NairoBits Trust organization and helped to set up Info centers in Zanzibar, Uganda, Ethiopia, Nigeria, Ghana, Somaliland, Pakistan, and Tanzania. He is passionate about design-education, branding, and marketing.

Student Portfolio

Course In Depth

Producing for television 1
Producing for television 2
Directing for television
Basics of Video Editing
Production design
Producing Magazine Features & Documentaries
Television News Production
Advanced Television Production
Advanced Directing for Television
Advanced Editing for Television
Advanced Sound Design for Films
Advanced Film Directing
Principles of Television Camera Operations
Script Writing for Film and Television
Producing for television 1

Students study the history of television with a focus on major developments in the industry. Through this study, students also learn the proper industry terminologies for people and items on a television production set, different file formats, and the current industry standards.

Producing for television 2

This course will prepare students for the challenges of life as a television producer. Through lectures, practical assignments, presentations, visits to television production studios and the outside broadcasting (OB) van, students will learn how to take control of a TV programme production.

Directing for television

Students will develop the ability to direct material for television broadcasting including both pre-production and post-production activities. This course will teach students how to determine suitable choices for acquisition formats, how to log tapes effectively, how to design scenes and takes, and all the technicalities of making shoot day work smoothly.

Basics of Video Editing

This course teaches students both the different types of editing and the historical development of editing as an art and a science. Students learn how to select suitable editing choices and edit video for television broadcast by employing different styles to create different effects.

Production design

In this course, students begin to understand the role and importance of the Art Director. Students learn how to scout for locations, build and design sets and models, within budget and with creative flair. As future production designers, they will begin to develop a portfolio of suitable filming locations in the country.

Producing Magazine Features & Documentaries

In this project class, students utilize everything they have learnt and practiced to create a magazine feature for television – from brief to final cut. Students will also complete a documentary feature and present it at a film festival.

Television News Production

Using a project based approach; students create, direct, and generate content for a news broadcast utilizing both current and archived content. Students will demonstrate their competence in providing technical support to journalists doing live news production.

Advanced Television Production

Through practical assignments, students collaborate with their colleagues to produce television footage that is aesthetically pleasing and ready for prime time. Students use this class to hone their skills in producing a multi-camera production and marketing it to local television stations or the general public.

Advanced Directing for Television

Students use a project based approach to take charge of all departments in any television production. Students demonstrate the ability to direct, or function as part of the directing team for, a wide variety of multi-camera setups including: news, sports, musicals, soap operas, and talk shows.

Advanced Editing for Television

Students learn how to be competent operators in the demanding television industry with the ability to assemble and disassemble editing equipment with ease. Through practical assignments emphasizing different editing steps and using different editing formats, students become skilled television editors.

Advanced Sound Design for Films

Students learn how to utilize the “art of sound” to conceptualize and develop sound themes for film and television production. Students learn the technical essentials of sound quality; silence as sound design; audio in storytelling, rhythm and anticipation; and the emotional character of sound. Using state-of-the art field and studio audio recording equipment in our brand new sound studio, students design and record audio and video scenes to support the scripts written in scripting class.

Advanced Film Directing

Students demonstrate advanced directing skills by bringing a script to life, working with actors and crew to produce a visually engaging film and collaborating with the producer, cinematographer and editor to successfully deliver the film to the public.

Principles of Television Camera Operations

Students develop competency in the camera department of a television studio by studying and practicing the roles and responsibilities of a camera operator. This course gives students the ability to assemble and independently operate a camera station.

Script Writing for Film and Television

This course introduces students to scripting for broadcast. Through lectures and creative writing exercises, students learn how to write a script for television and radio, plus how to cast and critique it. Students practice script writing for soaps, talk shows, and musicals.

Sound for Film and Television
Business Skills and English Communication Skills
Producing for Film
Directing for Film
Editing For Film
Fundamentals of Cinematography
Advanced Techniques of Camera Operations
Advanced Script Writing for Film & Television
Digital Film Making: Animation & Special Effects
Advanced Film Editing
Advanced Cinematography
Designing and Producing Film Sets
Advanced Film Production
Sound for Film and Television

By studying the functions and powers of sound in a production, students learn to recognize good sound vs. bad sound, to identify the problems and fix them. Students also learn how to record indoors and outdoors, how to create sound effects, and how to mix tracks for a production. Students will demonstrate attainment of these skills by recording audio and video of scenes from scripts they have written.

Business Skills and English Communication Skills

Students will be exposed to the English language as it is used for business communication, with a particular focus on writing business proposals, telephone conversations, the use of language conventions appropriate to different business encounters, and public speaking.

Producing for Film

Students study and demonstrate an understanding of how to produce a single camera film production. Through practical exercises, students will learn how to break down a script and produce footage to match a client’s brief as a skilled independent producer.

Directing for Film

Students develop the skills required to be effective film directors through practical exercises in: preparing shooting schedules, eliciting the desired performance out of the cast, making cinematic choices, generating excellent communication, and leading the team to bring the chosen look into being.

Editing For Film

Students develop superior editing skills to improve the film; intensify the drama, comedy, or other emotional requirements; and understand how to create the right shots for effective editing to take place. By practicing on different software editing platforms, students learn how to edit a film for different desired effects.

Fundamentals of Cinematography

Students learn how to handle the film camera, acquiring the technical skills to use the camera as an instrument of storytelling. Students also acquire the basic principles of lighting a scene for the camera, creating scene breakdowns and deploying cinematique techniques that support and develop the story.

Advanced Techniques of Camera Operations

In this class, students will build on previous lessons and learn how to operate effectively as either a lone camera operator on a 2 person reporting crew or as a member of larger news team. Students are assigned a class project to shoot a script to a client brief, edit it and deliver it ready for broadcasting.

Advanced Script Writing for Film & Television

Students will develop specific skills in scripting, enabling them to develop a script in any genre, including: substance, inciting incident, scene design, crisis, and resolution. Students will learn best practices for developing great stories, and submit a short script into a competition to select the final class project of the semester.

Digital Film Making: Animation & Special Effects

By developing an understanding of the challenges of making digital content, students learn the skills necessary to create successful productions. Students will learn how to develop and shoot simple special effects, use green screen shooting, make 2D and 3D animations, and work with graphics software.

Advanced Film Editing

Students will develop into skilled, creative, specialised narrative editors who are capable of making independent decisions towards the creative enhancement of a film. Students will demonstrate ability to edit effectively on different editing software platforms, conduct both offline and online editing and work with a director to implement the creative vision.

Advanced Cinematography

Students will develop into skilled, creative, specialised narrative editors who are capable of making independent decisions towards the creative enhancement of a film. Students will demonstrate ability to edit effectively on different editing software platforms, conduct both offline and online editing and work with a director to implement the creative vision.

Designing and Producing Film Sets

Through a study of the achievements of film designers of the last century, students acquire an appreciation of the value of a production designer’s skills and understand the impact it has on a film. Students demonstrate the ability to sketch and produce pre-visualizations for a film’s design, including sets and costumes as well as the ability to design for optimal costs using green screening and special effects versus set building.

Advanced Film Production

Using a project based approach; students will produce a complete film, turning an idea into a visual artistic work. Students demonstrate the ability to supervise pre-production, production and post-production activities; create and maintain budgets; and handle marketing and distribution after completion of the film.