Diploma in Digital Media

Mode of study:  Full Time – 4 terms
Intakes:              January, May, September
Campus:            Caxton House, CBD Nairobi
Fees:                  Ksh 145,000 (EA) & Ksh 174,000 (International) per term
The Digital Media industry will generate global revenues of over US$ 2.2 trillion in 2021.

Traditionally known as Mass Communication, we have made some major tweaks to the course to allow students to train as journalists and multimedia experts so as to respond to the new trend of convergence journalism.

The Digital Media course teaches students how to craft compelling news stories and incorporate multimedia elements.

The students will be equipped with the skills needed to deliver engaging content for today’s quickly changing media landscape where team members are expected to have a versatile and holistic skill set for print, broadcast and online reporting.

Over the course of two years, Digital Media students will learn how to create news for digital platforms, print, radio, and television; operate industry-standard audio-visual equipment; and, artfully use multimedia elements to increase engagement.

Students graduating from the course will be equipped with the skills they need to thrive in today’s multimedia newsrooms or online publishing.


CREDITS: 24 contact hours per term and an average of 7 units per term

Video Production Course at ADMI
Course In Depth
Learning Outcomes

By the end of the programme, Digital Media graduates will be able to:

  • Write newsworthy stories and edit them for print, radio, TV and digital platforms
  • Use multimedia elements, including photography, videography, and graphics to increase viewer engagement
  • Create and pitch professional news packages to editors at traditional media houses or digital platforms, like KTN, Standard, BBC, and Buzzfeed.
  • Produce a professional newsreel and digital marketing strategy that showcases each student’s unique storytelling style and cultivates a strong online following
Semester 1
  1. 21st Century News
  2. Journalism & Ethics
  3. Online & Broadcast Journalism
  4. Investigative Reporting (Interviewing, Public Speaking)
  5. Social Media
  6. Web Design
  7. Digital Marketing
Semester 2
  1. Storytelling
  2. Writing for Print & Web
  3. Blogging
  4. Scriptwriting for TV & Radio Broadcasts
  5. Camera Operations
  6. Video Editing
  7. Vlogging
Semester 3
  1. Microphone Techniques
  2. Audio Recording
  3. Sound Editing for TV and Video
  4. Photography
  5. Photojournalism
  6. Adobe Photoshop
  7. Web Design
Semester 4
  1. Adobe Illustrator
  2. InDesign
  3. Premiere Pro
  4. Self-Publishing
  5. Freelance Journalism
  6. Entrepreneurship
Earn Credentials Recognized By Employers Worldwide

Digital Media students gain a competitive edge over their peers by earning Adobe Certified Associate (ACA) certifications in:

  • Video Editing using Adobe Premiere®Pro
  • Photo Editing using Adobe Photoshop®
  • Graphic Design & Illustration using Adobe Illustrator®
  • Print & Digital Media Publication using Adobe InDesign®

ADMI instructors prepare students to successfully pass these exams through a curriculum that leverages Adobe Education learning resources, practice tests, and real-world applications.
To learn more about the certification exam visit:


We have invested in top of the range facilities including:

  • Broadcast cameras
  • Mobile studio
  • Various types of microphones
  • A virtual TV set
  • Various Photography cameras
  • Three computer labs with Macs and PCs

We have invested in cutting edge industry standard software to ensure that our students learn using the latest technology in the world. We have invested in the following software:

  • Adobe creative suite
  • Final cut
  • Avid
  • Davinci

We have very close ties with other facility providers that we can extend our practicals to.


According to Ad Age, the United States had 117,100 Internet-media jobs in July 2012, compared to just 76,800 in December 2007. 

As a Digital Media student, you’ll follow in the steps of outstanding journalists who have found success as writers, reporters and editors with newspapers, magazines, non-profit organizations, corporate communication departments and creative agencies.

At the completion of the course you can become as any of the following:

  • Online Journalist
  • Blogger
  • Digital Marketer
  • Web designer
  • Photojournalist
  • Graphic Designer
  • Video Editor
  • PR Practitioner
  • Broadcast Journalist
  • Television Presenter
  • Newspaper Reporter
  • Radio Presenter
  • Radio Producer
Get Inspired

Isha Sesay

Anchor & Correspondent

Isha Sesay is an anchor and correspondent for CNN International. A seasoned and award-winning journalist, Sesay has covered numerous breaking news stories and events of global interest.

She anchored CNN’s breaking news coverage of terrorist attacks in Paris in November 2015 on CNN/US and CNNI, which went on to receive the 2016 Royal Television Society Award for ‘Best Breaking News Coverage.’

Sharon Mundia

Lifestyle Blogger

Sharon Mundia started blogging regularly three years ago, right after graduating from Monash University in South Africa with a degree in Marketing and Management.

She always had a passion for literature, even receiving a high school literary award, but practicality won out when it came to choosing an academic major.

How to apply

KCSE C- or above OR A-levels with 2 principle passes.

Computer Knowledge

Basic computer proficiency is required.


Each course has its own specific requirements. Please enquire from the administration what requirements apply to the course of your choice.

Application Process
Necessary Documents
  1. Photocopy of your ID or Passport
  2. A copy of your KCSE Certificate or Results Slip
  3. 2 Passport Photos
  4. Bank Slip
Application Forms

Download or fill the application form online here

Application Fees

A non refundable application fee of KES 2,000 will be paid. This payment can be made via MPESA or Bank.

Anet Wesonga Journalism and Multimedia

Anet Wesonga

Communications Specialist & Core Faculty

Anet Wesonga has more than six years’ teaching experience in communication and media and has worked at a host of renowned institutions in Nairobi. She is a communications writer with Play for Peace, Peace Builders Club – an initiative of 7th August Memorial Park – and is also a peace promoter with the Catholic Justice and Peace Commission. Anet holds a BA in Communication and Media Technology with IT from Maseno University.

Student Portfolio