Digital Marketing

Mode of study:   Part-time evening – 1 Semester
Intakes:               January, May, September
Campus:              Caxton House, CBD Nairobi
Fees:                    Ksh 50,000 (EA) & Ksh 60,000 (International) per term
The projected increase in digital marketing spending will increase from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019.

ADMI’s Digital Marketing course is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through dynamic lectures, case studies and group discussions, you will gain exposure to the latest methods, techniques, and tools to improve your organizations’ digital marketing and brand-building efforts. This course covers social media, content writing, inbound marketing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis, design, Google AdWords( Search, Video & Display Ads), Facebook/Instagram Advertising and much more.

Choose From 3 Certificate Levels

Professionals seeking to develop advanced digital marketing skills can choose from the following three levels depending on their experience and need:

Level 1 – Beginner

Digital Marketing Fundamentals
Online Advertising

Level 2 – Intermediate

Social Media Marketing
Online Sales

Level 3 – Advanced

Growth Hacking
Leading a Digital Marketing Team

COURSE SCHEDULE: Every Semester.

CREDITS: Average of 2 units per semester with 24 contact hours each.

digital marketing
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