Animation & Digital Media
Animation and Digital Media Level 6 consists of competencies that an individual must achieve to animate. It entails creating animation script, performing hand drawing, develop animation audio, designing animation character(s), creating animation storyboard, preparing animation character, composing scene environments, developing 2D animation, modelling 3D characters, developing 3D animation, lighting and render 3D scenes, editing animation render, developing motion graphics, designing digital graphics and dramatizing animation characters.
5 semesters in class and 1 semester on Industrial attachment
28 contact hours per term and an average of 6 units per term
An individual entering this course should have any of the following minimum requirements:
- Attained KCSE with a mean grade of C- (minus)
- Animation & digital media National Certificate Qualification Level 5
- Equivalent qualifications as determined by Kenya National Qualifications Authority (KNQA)
To successfully complete the course a student will be expected to undertake successfully the five semesters plus 12 weeks of supervised Internship as shown below.
- Hand drawing
- Animation script writing
- Character design
- Communication Skills
- Digital literacy
- 3D character modelling (Introduction to Maya) (Double Sessions)
- Character Acting (Double Sessions)
- Sculpting – Mudbox
- Fundamentals of Motion Design
- Numeracy Skills
- 2D character set-up
- 3D character modelling (Intermediate to Maya)
- 3D character rigging (Double Sessions)
- Light and render 3D scenes (Fundamentals)
- Advanced of Motion Design
- 2D animation
- Environmental Literacy
- Video Editing and Compositing
- Dynamic Visual Effects (VFX)
- Background and Environment Design
- Occupational Safety and Health Practices
- Character Acting
- Design digital graphics
- Light and render 3D scenes (Advanced)
- Employability Skills
- Character Visual Effects (VFX)-
- Entrepreneurial Skills
- Sound design
- Professional portfolio
It is envisaged that the trainee will have undergone a field training and assessment with a recognized media farm. At least 480 hours (12 weeks) will be spent on a supervised and assessed field attachment.
By the end of the program, you will have the ability to:
- Formulate animation idea
- Write animation synopsis
- Develop scene treatment
- Develop character profile
- Develop animation script
Earn Credentials Recognized By Employers Worldwide
As an Animation & Motion Graphics student, you gain a competitive edge over your peers by earning Adobe Certified Associate (ACA) certifications in:
- Visual Communications using Adobe Photoshop®
- Rich Media Communications using Adobe Animate®
- Video Communications using Adobe Premiere®Pro
- Graphic Design & Illustration using Adobe Illustrator®
ADMI instructors prepare students to successfully pass these exams through a project-based curriculum that leverages Adobe Education learning resources, practice tests, and real-world applications.
To learn more about the certification exam visit:
At ADMI, we provide you with access to three well equipped computer labs with Macs and PCs.
We have invested in cutting edge industry standard software to ensure that you learn using the latest technology in the world. We have invested in the following software:
- Adobe After effects
- Auto Desk – Maya
- Auto Desk – 3D max
Employment of Animation & Motion Graphics practitioners is projected to grow 6 percent from 2014 to 2024 (USA statistics).
Projected growth will be due to increased demand for animation and visual effects in video games, movies, and television. There is also a larger resource pool to pull artists from which has helped grow the industry. In this fast-growing industry, you can play the roles of:
- Art Director
- Digital Illustrator
- Post Production Artist / Designer
- Video Production
- Web Designer
- 3D Modeler
- Flash Animator
Fatboy Animations was founded in October 2010 as an animation company with an aim to provide content for the advertising and entertainment industry. Sometime later, Michael Muthiga met the chief executive of Jamii Telecommunications who dared him to prepare an animated commercial for his company.
Mr Muthiga took up the challenge and, a month later, he had come up with the first episode of the 3D television animation ads, popularly known as ‘faiba’. The television commercial went viral among Kenyan audiences, prompting the animator to convert the project into a series, producing three more episodes of ‘Faiba’ by the end of 2016.
John Alan Lasseter
John Alan Lasseter is an American animator, film director, screenwriter and producer, who is the Chief Creative Officer of Pixar Animation Studios, Walt Disney Animation Studios, and DisneyToon Studios. He is also the Principal Creative Advisor for Walt Disney Imagineering.
Lasseter began his career as an animator with The Walt Disney Company. After being fired from Disney for promoting computer animation, he joined Lucasfilm, where he worked on the then-groundbreaking use of CGI animation. The Graphics Group of the Computer Division of Lucasfilm was sold to Steve Jobs and became Pixar in 1986. Lasseter oversees all of Pixar’s films and associated projects as executive producer. In addition, he directed Toy Story, A Bug’s Life, Toy Story 2, Cars, and Cars 2. (Source: Wikipedia)
KCSE C- or above, with a C- or above in Kiswahili, English, Mathematics and at least one science subject OR A-levels with 2 principle passes.
Basic computer proficiency is required. Attach certificates to your application.
Each course has its own specific requirements. Please enquire from the administration what requirements apply to the course of your choice.
- Photocopy of your ID or Passport
- A copy of your KCSE Certificate or Results Slip
- 2 Passport Photos
- Bank Slip
In order to study at ADMI, students are required to ensure they have the correct legal documentation. For international students, this includes obtaining the relevant student visa. Below are the guidelines to the international student visa application process.
Guide to Applying for an International Student Pass
ADMI is proud to attract students from around the world. This guide is designed to help international students understand how to apply for an international student visa in Kenya. While we do not process or pay for international student visas, we hope the following information makes the student pass application process as smooth as possible.
Please note: ADMI is legally required to inform the Directorate of Immigration and Registration of Persons Office when a student discontinues his/her studies at ADMI, regardless of the reason. As a result, if a student is dropped from their programme due to poor academic performance, poor attendance or indiscipline, ADMI will immediately inform the Immigration Office.
Step 1: International students apply to ADMI
- International students can apply to one of ADMI’s programmes online: http://africadigitalmedia.org/application-form/.
- Prior to applying to ADMI, please familiarise yourself with our international fee policies: http://africadigitalmedia.org/fees/.
Step 2: ADMI sends supporting documents for visa application
- Successful applicants receive a letter of admission.
- They will also receive a letter of support or a cover letter, addressed to the Director of Immigration, indicating the name and duration of the course to be studied – both new and renewal applications.
- Both of these letters will support international students in applying for their international student visa.
Step 3: Apply online for an International Student Visa
- Register at https://immigration.ecitizen.go.ke/, then log in at https://fns.immigration.go.ke/ and complete the application form (titled Form 30).
- Please note: incomplete applications will not be processed.
Step 4: ADMI Head of Academics or Principal signs/stamps completed form
- Print and fill out all details on Form 30 (student pass application form) from the following website: http://www.immigration.go.ke/downloads/Form-30-Application%20for%20Student%20Pass.pdf.
- Your completed form should then be scanned and emailed to ADMI at email@example.com, to be signed and stamped by our Principal or Head of Academics.
Step 5: Prepare all documents and attachments
- Collate the form and all necessary supporting documents, including:
- Signed commitment letter from the sponsor – both new and renewal cases
- National passport copy of the sponsor – both new and renewal cases
- Proof of funds for self-sponsored students – both new and renewal cases
- For minors, consent letter from the parent – both new and renewal cases
- Copy of parent’s national passport and copy of birth certificate of the minor should be attached as proof of relationship (for minors) – both new and renewal cases
- Copy of a valid national passport – both new and renewal cases (the bio-data page)
- Current immigration status for the pupil/student – both new and renewal cases (If already in the country)
- Two recent passport-size colour photos – both new and renewal cases
- Duly certified copies of basic academic certificates for those joining Tertiary Institutions and Universities – new cases only
- Documents in foreign languages should be translated into English by either the Embassy, Public Notary, or authorized /recognized institution – both new and renewal cases
- Copy of the school’s/college registration certificate from the Ministry of Education – new cases only
- Clearance letter from Department of Refugee Affairs for refugees – both new and renewal cases
- Certified copies of progress report/transcripts obtained (by the issuing institution) – renewal cases only
- Copy of student’s pass previously held – renewal cases only
Step 6: Submit application to immigration offices
- Submit the complete form to immigration offices at Nyayo House, Alien Section, Counter Number 9 (full address below).
- Please note: Immigration might take up to two months to process your student pass or international student visa. If more than two months lapse, please follow up with the immigration office.
Step 7: Processing
- Once your application has been received, you will receive a notification via email. The email will state whether your application was rejected or received. If it has been received, processing should start immediately. You will be told to wait again. This might take around three weeks.
Step 8: Payment
- Once your applications have been approved, you will receive another notification. You should now log in to your portal and make a payment via M-pesa (Pay-Bill number 206206) or bank cheque (payable to PS Ministry of Interior and Coordination of National Government).
Step 9: Provide proof of payment
- Print out the approval letter and attach receipt payment. Take it to:
The Director of Immigration Services
Department of Immigration Offices
Nyayo House 9th Floor,
Kenyatta Avenue/Uhuru Highway
P.O Box 30191,000100 Nairobi
Tel: +254-20-2222022, +254-20-2217544, +254-20-2218833
- You will then be told to wait for the visa to be processed. This will take three weeks or so.
Step 10: Collection
- Once your Visa has been processed, you will receive a notification by email.
- Go back to immigration offices at Nyayo House, Department of Immigration offices Ground Floor Room 16 and collect your Visa. On the same day, you should register as an alien.
For more information, please visit https://fns.immigration.go.ke/infopack/passes/studentpass/.
Download Visa Requirements
Eddy Mwazige is an animator specializing in character animation. As a core faculty member of the Africa Digital Media Institute, Eddy teaches character animation, animatics, compositing, and lighting. Eddy worked at Catapult Animation Studios, Malaysia, as an animator before moving back to Kenya to begin and run Wolf Pack Animations, which seeks to bring African stories to life using animation. He serves as the Executive Director at Wolf Pack Animations.
Eddy is a graduate of Multimedia University in Cyberjaya in Malaysia and has a BA in Animation and Visual Effects.
Benjamin Waithaka is a 3D-Art generalist, with more than 11 years of experience in the industry. His projects include 3D Graphics for the Bloggers Award of Kenya (BAKE); Kemet (an African High Fantasy Series); 3D visualization for the rebranded Communications Commission of Kenya and an anti-poaching campaign for the Kenya Wildlife Service. Other clients have included the Africa Cup of Nations, Safaricom and Kenya’s Vision 2030.
Benjamin is the founder and technical director of Bluesplyne Studios Kenya and was awarded Entrepreneur of the Year Award (2014) by CitiBank. Benjamin is one of only two certified Autodesk professionals in East Africa.
Dennis Mbuthia is a game designer and animator. He has 8 years industry experience and has worked on over 10 motion graphic campaigns, 4 animations (2D) short films and 1 board game. Dennis has handled various positions from a 2D animator, motion grapher and game designer. He is the current Treasurer of Association of Animation Artistes Kenya, 1 st Runner-up in an AR/VR Competition and one of 3 finalists at the Chezo Gaming Hackathon. Dennis has a passion for animation projects and games that bring innate joy and learning to the everyday lives of his customers and clients. He has been a teacher at ADMI since 2015 and at Kenya Institute of Mass Communication (KIMC) since 2014. He hopes to inspire the artists in his class to be the best they can be and impact the world with their individual skill set. Dennis is a graduate of Jomo Kenyatta University and has a BSc. in Mechatronic Engineering and an Animation and Digital Design Certificate holder from Homeboyz Animation School. He seats in the OSCAR selection Committee Kenya since 2017 representing the Kenyan animation industry and volunteers at Destiny Chapel as an Animator and Graphic Designer. Learning and teaching are his key passions and is willing to share his knowledge and expertise to all who will listen.
Moses Njoroge Is a Visual Effects & Motion Graphics Artist and Director of Sylar Studios who works with Africa Digital Media Institute to develop upcoming talent within the Visual Effects & Film industry in Kenya. He has worked with Crystal FX Studios on multiple projects and documentary film producer and director V. Williams, primarily on military and American history subjects. He is an Autodesk trained and certified Professional in Autodesk and Adobe Software Suite.
Moses believes that visual effects is the way forward in television and film that will eventually put Kenyan studios at par with other internationally recognized studios abroad.