Diploma in Journalism & Multimedia
ADMI’s Multimedia & Journalism course teaches students how to craft compelling news stories and incorporate multimedia elements. Traditionally known as Mass Communication we have made some major tweaks to the course to now allow students to train both as journalists and multimedia experts in order to equip them with the skills they need to deliver engaging content for today’s quickly changing media landscape.
Over the course of two years, students will learn how to create news for digital platforms, print, radio, and television; operate industry-standard audio-visual equipment; and, artfully use multimedia elements to increase engagement. Students graduating from the programme will be equipped with the skills they need to thrive in today’s multimedia newsrooms or online publishing.
COURSE DURATION: 4 Terms
CREDITS: 24 contact hours per term and an average of 7 units per term
Course In Depth
By the end of the programme, graduates will be able to:
- Write newsworthy stories and edit them for print, radio, TV and digital platforms
- Use multimedia elements, including photography, videography, and graphics to increase viewer engagement
- Create and pitch professional news packages to editors at traditional media houses or digital platforms, like KTN, Standard, BBC, and Buzzfeed.
- Produce a professional newsreel and digital marketing strategy that showcases each student’s unique storytelling style and cultivates a strong online following
- 21st Century News
- Journalism & Ethics
- Online & Broadcast Journalism
- Investigative Reporting (Interviewing, Public Speaking)
- Social Media
- Web Design
- Digital Marketing
- Writing for Print & Web
- Scriptwriting for TV & Radio Broadcasts
- Camera Operations
- Video Editing
- Microphone Techniques
- Audio Recording
- Sound Editing for TV and Video
- Adobe Photoshop
- Web Design
- Adobe Illustrator
- After Effects
- Freelance Journalism
Earn Credentials Recognized By Employers Worldwide
ADMI students gain a competitive edge over their peers by earning Adobe Certified Associate (ACA) certifications in:
- Video Communications using Adobe Premiere®Pro
- Visual Communications using Adobe Photoshop®
- Graphic Design & Illustration using Adobe Illustrator®
- Print & Digital Media Publication using Adobe InDesign®
- Web Communications using Adobe Dreamweaver ®
We have invested in top of the range facilities including:
- Broadcast cameras
- Mobile studio
- Various types of microphones
- A virtual TV set
- Various Photography cameras
- Three computer labs with Macs and PCs
We have invested in cutting edge industry standard software to ensure that our students learn using the latest technology in the world. We have invested in the following software:
- Adobe creative suite
- Final cut
We have very close ties with other facility providers that we can extend our practicals to.
According to Ad Age, the United States had 117,100 Internet-media jobs in July 2012, compared to just 76,800 in December 2007.
As a multimedia journalism student, you’ll follow in the steps of outstanding journalists who have found success as writers, reporters and editors with newspapers, magazines, non-profit organizations, corporate communication departments and creative agencies.
At the completion of the course you can become as any of the following:
- Online Journalist
- Digital Marketer
- Web designer
- Graphic Designer
- Video Editor
- PR Practitioner
- Broadcast Journalist
- Television Presenter
- Newspaper Reporter
- Radio Presenter
- Radio Producer
Isha Sesay is an anchor and correspondent for CNN International. A seasoned and award-winning journalist, Sesay has covered numerous breaking news stories and events of global interest. She anchored CNN’s breaking news coverage of terrorist attacks in Paris in November 2015 on CNN/US and CNNI, which went on to receive the 2016 Royal Television Society Award for ‘Best Breaking News Coverage.’
Sharon Mundia started blogging regularly three years ago, right after graduating from Monash University in South Africa with a degree in Marketing and Management. She had always had a passion for literature, even receiving a high school literary award, but practicality won out when it came to choosing an academic major.
How to apply
KCSE C- or above OR A-levels with 2 principle passes.
Basic computer proficiency is required.
Each course has its own specific requirements. Please enquire from the administration what requirements apply to the course of your choice.
- Photocopy of your ID or Passport
- A copy of your KCSE Certificate OR Results Slip
- Application bank slip
Lillian Wafula is a highly-experienced communications specialist, who has worked with Kenya Broadcasting Corporation, Japan International Cooperation Agency, Kenya Baptist Media, Them Mushrooms Sound Studio and St Paul’s University. As well as teaching Mass Communication, Lillian is also a respected sound producer and editor, with more than 17 years’ experience working in music production studios, serving clients from across Africa. In addition, she has recorded Reuben Kigame, Emmy Kosgei, Japheth Kassanga and Them Mushrooms, among others. Lillian graduated from St Paul’s University-Limuru in 2011, with a Bachelor’s degree in Arts in Communication. She has also trained as a Studio Technical Operator at the Kenya Institute of Mass Communication and is currently pursuing a Master’s Degree in Media Studies at Daystar University.
Anet Wesonga has more than six years’ teaching experience in communication and media, and has worked at a host of renowned institutions in Nairobi. She is a communications writer with Play for Peace, Peace Builders Club – an initiative of 7th August Memorial Park – and is also a peace promoter with the Catholic Justice and Peace Commission. Anet holds a BA in Communication and Media Technology with IT from Maseno University.