Film Distribution & Marketing.
Where can I sell my film? Well this is exactly why you should be thinking about distribution before executing your next big idea.
4K Camera? Check.
Now that you are ready to produce your project, perhaps it is best to pause and reflect on whether or not your project is distribution ready—even before the first shot is committed to disk.
Here’s why: Content is an investment!
From school projects to weekend film making experiments, audio-visual content production enthusiasts and professionals innately understand the need to showcase their finished projects.
Filmmakers invest time, talent and resource to make a film. Conversely, audiences spend time watching it. It may then be argued that if time is money, so is content.
If this is so, then making films for the sake of it is unsustainable in the long term. Emerging filmmakers need to understand that to forge a sustainable career; time and resources invested must be recouped.One of the key considerations towards recouping this investment is distribution. Consider the following tips towards making your film distribution ready:
The Wider the Audience, the Better
Choose themes that are audience friendly. Audiences will tend to gravitate towards feel-good stories. Nobody wants to leave your film feeling depressed.
Controversy sells, but proceed with caution when handling a delicate and sensitive matter. Censors will allocate labels accordingly. Remember, family-friendly ratings generally tend to get General Exhibition (GE) labels while content with graphic violence, sex, and coarse language will attract a Restricted (R) rating.
Technical Considerations Matter
Poor sound and low-quality images will compromise the overall marketability of your film product.
Practice and hone your craft diligently. A scriptwriter writes a DOP shoots, an editor edits. Remember, a film once out of the hands of the filmmaker can neither be defended nor excused for its shortcomings and speaks for itself.
Research and Collaborate
Film and movie making is a collaborative process. Do not be shy about asking for advice and assistance from a wide range of sources. The Internet is a great research resource, but nothing beats getting your experience on location.
Sites such as WithoutABox inform you of upcoming film festivals, as well as screenwriting and pitching competitions.
Also, taking advantage of student and new filmmaker categories at local and regional festivals will expose you to high-caliber competition and widen your network of producers, financiers, and like-minded individuals.
Merge Art and Business
Your film or video is a tangible product, therefore, develop a business plan and brand it.
Soft assets such as logos, business cards, websites, behind-the-scenes packages, and trailers will assist in marketing your product.
You also need to go one step further and think about how to market your film to the audience. More that 80% of the audience watch a movie after seeing a trailer and there is no better way to get your trailer seen than on digital and social media platforms.
ADMI offers a short Digital Marketing Certificate check out a quick infographic video here. Africa Digital Media Studios – ADMS is a sister company to ADMI and can help you craft a winning strategy for your film from the idea stage.
Thinking about joining the film industry? Consider reading our quick guide, How to Choose a Film School in Africa.