Considering a career as a music producer ?
1. How did Ennovator Music come about?
Ennovatormusic was conceived when I was in high school in St. Mary’s circa 1998-99. It’s when I first got paid to write and produce some tracks for a gospel rap trio. Fast forward to 2017, we have been blessed and fortunate enough to work with a lot of big brands and artists. But the idea still remains the same: create some fire in your ears and now your eyes!
2. What are some of your favourites, in your repertoire, to have been behind?
It would be hard to say which are my favourites, but at the top of mind would be the work with Warner Bros for the pamoja Mtaani Video game, Phy, Rabbit, Kiu, Khaligraph, Atemi and Ksouth, Eric Wainaina, and even the Omenerds Podcast!! I also loved the work we did on Coke Studio, as well as Maisha Superstar.
3. Why did you think Waabeh, the audio marketplace for music, was a good idea?
It is a good idea as there is growing audience that actually wants to buy music, online, and without stress. Waabeh created value for both the musicians and their fans.
4. What is most complicated about music production? What are Kenyans doing wrong?
Production is more business than talent, that’s the harder part. Anyone can be talented. There are several thousand folks who are very talented but don’t know where the next meal is coming from. Converting the talent into bank notes as always the hardest part of what we do.
Kenyans are actually doing nothing wrong. It’s the ecosystem that lets them down. We compare ourselves with countries [Nigeria, TZ, SA] that have legislation that forces the media to play more than 70-90% music/videos local content. If we did that for even 5 years the results would be amazing. Secondly, we tend to confuse Nairobi with the rest of Kenya, in that, whereas the urban stations play foreign music, the rest that target the other 46 counties do play music from here and it shows in that those artists are actually in some ways more popular and well to do than the ‘urban’ ones.
5. Do you think school is important, in terms of musical schooling, for musicians, and producers, and everyone involved in the making of, say, a track? How much did you learn on the job?
An education is important, it will always be as it is a safety net for adulthood, and that does not just mean a degree in music theory, production or how to be a music video/film/tv producer. It also means the other things like marketing, PR, Law and IP (Intellectual Property), Business, et al – that add up to success. The flip side is that even with a degree, the entertainment industry is still 100% relationship based. You have to start at the bottom and build your relationships and skills. I believe the two go hand in hand. Personally, even with the schooling that have, I would attribute more to learning on the job.
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