Our courses combine high spec technical training in creative media technology with intensive digital and soft skills coaching to achieve high placement rates
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Who We Are

Africa Digital Media Institute (ADMI) based in Nairobi, Kenya, is Eastern Africa’s premier creative media and technology training institution. It is an innovative career accelerator where creatives and techies receive training, mentorship, and a platform to turn their passion into a profession. We offer practical courses in film and TV production, video production, music production, sound engineering, animation and digital media, graphic design, 2D and 3D animation, video game design and development, photography, and digital marketing.

Our programs combine high-spec technical training in creative media and technology with intensive digital and soft-skills coaching, along with a rigorous internship process, helping to achieve above-market placement rates.

Our courses combine high spec technical training in creative media technology with intensive digital and soft skills coaching to achieve high placement rates
Our courses combine high spec technical training in creative media technology with intensive digital and soft skills coaching to achieve high placement rates

A Truly Global Institution

Since inception, ADMI has successfully and proudly served more than five thousand students coming from 30 different countries around the world. We are committed to providing a top-quality education to our students, and we pride ourselves on offering a wide range of training programs that enable students to develop their skills and expertise in different areas such as film, animation, music production, graphic design, photography, game development, and many more. We are dedicated to training the next generation of creative leaders who are not only skilled and knowledgeable in their respective fields but also passionate and innovative in addressing the challenges of today’s dynamic and rapidly changing global media landscape.

Our Promise to You

At ADMI, we believe that talent is not enough for you to succeed. So, in addition to practical training and immersion in the industry, we invest heavily in your soft skills through our Career Launchpad program. This way, we make sure you are ready to join the industry with the right combination of skills to be more marketable to your future employers and clients.

Our courses combine high spec technical training in creative media technology with intensive digital and soft skills coaching to achieve high placement rates
Our courses combine high spec technical training in creative media technology with intensive digital and soft skills coaching to achieve high placement rates

Our Philosophy

We believe that the digital revolution offers Africa’s youth an unparalleled opportunity to participate in the global economy. With the convergence of media, technology, and business, Africans can produce and distribute high-quality content for the global market in a way they could not before. ADMI is committed to equipping Africa’s digital generation to exploit this historic opening.

ADMI is on a mission to see one million creative technology professionals and entrepreneurs creating world-class content for profit and impact. Collectively, the institute, its foundation, and studios form an innovative learn-and-work career accelerator, where young creatives – both artists and techies – get the training, mentorship, and platform they need to turn their passion into a profession.

Testimonials

My time at ADMI was well spent. I learned how to best utilize my time and the school's resources during my studies. ADMI exceeded my expectations. Thank you Team ADMI for helping me achieve my goals and preparing me for my dream job.
Sheila JepkoechMultimedia Alumna
My favourite class was photography because I have always wanted to tell African stories through images. After my studies, I got to work in the marketing department at Spire Education.
Isaac BiosseJournalism & Multimedia Alumnus
I love the media courses offered at ADMI. Most of them aren’t offered in other institutions. My son enjoys his classes here and has become very independent. As a parent, I can only support him and allow him to follow his passion.
Velline ShigholiADMI Parent
The most important skill I learnt during my time at ADMI is the importance of teamwork and collaboration. The 2D animation industry is quite vast, and it requires you to specialize in a specific skill and work with your team members towards the completion of a project.
Melody Kungu 2D animation
The best part about the 2D animation course is constantly being exposed to different ways of thinking and the multiple resources available to animators. I also found the faculty extraordinarily passionate and always willing to help us overcome hurdles.
Jameel Murage 2D animation
The most exciting part about the Game Design & Development course was learning how to use level design and game design aspects in my games. I had so much fun applying these two in my projects, and with these skills, I look forward to creating more prototypes of the games I might work on in future.
Janblu PoggioDiploma in Game Design and Development
My favourite class was level design because it allows you to break down any game level and focus on the minor details of your game as you work your way through different levels.
Bryan WeyaDiploma in Game Design and Development
My experience with the faculty was excellent. They were friendly and didn’t just teach but they gave us opportunities to go out of class, take photos and practically enact what we learnt in class.
Joma BarleahCertificate in Photography
My class experience was more than I signed up for because, at first, I thought photography entailed taking photos, but I quickly realised there’s more to it. In the visual literacy classes, we learnt how to tell a story in one image and in the studio classes, we learnt how to apply what we learnt in class.
Janet Mutua Certificate in Photography
My experience with the faculty was honestly phenomenal. Everyone was kind and friendly and they constantly motivated us to do our best every day.
Michelle PikeCertificate in 2D Animation
My experience with my classmates was terrific. They were all cooperative and collaborative, allowing us to work swiftly and submit projects on time.
Jimmy MachariaDiploma in Game Design and Development
Character design was my favourite class because it always helped me bring my characters to life just as I had pictured them, and I think that's really cool.
Abdulhakim SalimCertificate in 2D Animation
What captivated me to join ADMI was how receptive everyone was when I came to inquire about the course. The career advisors gave me a tour around campus, and I was taken to the TV studio and the labs, and they even allowed me to interact with the equipment. That experience stood out for me compared to other institutions I had previously visited, and it generally made my decision-making process easier.
Jerry Mokua Diploma in Film & TV Production
My favourite photography unit was composition and design. We were taught how to arrange objects within the camera frame, use the reading lines, and to observe the rule of thirds.
Moses KyuliCertificate in Photography
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Our Campus

ADMI’s campus is a vibrant, creatively designed workspace conveniently located right next to the GPO in Nairobi’s Central Business District. The campus boasts extensive facilities including classrooms, animation and graphics labs, TV and sound production studios, Mac and PC labs, and a film equipment vault.

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