The projected increase in digital marketing spending will increase from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019.
ADMI’s Digital Marketing course is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through dynamic lectures, case studies and group discussions, you will gain exposure to the latest methods, techniques, and tools to improve your organizations’ digital marketing and brand-building efforts. This course covers social media, content writing, inbound marketing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis, design, Google AdWords( Search, Video & Display Ads), Facebook/Instagram Advertising and much more.
Choose From 3 Certificate Levels
Professionals seeking to develop advanced digital marketing skills can choose from the following three levels of digital marketing training depending on their experience and need:
Level 1 – Beginner
Digital Marketing Fundamentals
Online Advertising
Level 2 – Intermediate
Social Media Marketing
Online Sales
Level 3 – Advanced
Growth Hacking
Leading a Digital Marketing Team
Course Schedule:Every Semester.
Credits:Average of 2 units per semester with 24 contact hours each.
Learning Outcomes
This course will teach you how to use digital marketing tools like social media, search engine optimization (SEO), email marketing, and more.
This course will help you understand the importance of digital marketing in the modern world. It will teach you how to market your products and services using different digital platforms.
Upon successful completion of the program, you will be able to:
Create and manage marketing campaigns
Manage google and Meta Ad campaigns
Manage social media pages for brands
Optimise websites for SEO
Use google analytics
Career Options
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. In this high-growth industry, you may be employed by a marketing agency or consultancy, or you can work directly for an organization’s in-house marketing department.
As a digital marketer, you’ll spend your day:
Creating and uploading copy and images for the organization’s website;
Writing and dispatch email marketing campaigns;
Providing accurate reports and analyzing to clients and company management to demonstrate effective return on investment (ROI);
Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
Conducting keyword research and web statistics reporting;
Use web analytics software to monitor the performance of client websites and make recommendations for improvement;
Who will be your employers?
Small and medium-sized companies
Advertising firms
Digital marketing firms
Large corporates and non-profits
Market Research Firms
Internet and software development companies
Digital marketing is a vast field with a variety of areas and segments. Some of the career options include:
Search Engine Optimization (SEO) Manager
Social Media Manager
Digital Marketing Manager
Marketing Assistant
Marketing Analyst
Content Manager
Facilities
Our labs are fully equipped with three computer labs with Macs and PCs.
In order to ensure that our students have access to the best software in the world, ADMI has invested in the following industry standard software:
Marketing Automation Software
Email Marketing Software
Google Adwords
Facebook Business manager
Faculty
<strong>DOROTHY LAVUNA<strong>
Dorothy is a highly sought-after corporate trainer with over 13 years of experience in the HR field. Her areas of expertise include training, selection, and recruitment, coaching and mentorship and general personal development just to name a few. She also has vast experience in the field of Digital Marketing, leadership and management, sales and marketing, in addition to customer experience, particularly in the hotel/restaurant service and BPO industry. Dorothy is an animal lover and has a passion for nature and the preservation of the environment.
How to Apply
High School Education:
KCSE D (Plain), KCE Div. III or equivalent qualification or certificate of experiential Learning or completion of KNQF Level 4.
