Allan Muniu Operations Manager

Allan Muniu

Operations Manager

Allan Muniu heads up accounting and administration at ADMI. Previous roles have included working as an Administration Manager for Solvochem East Africa and as an Audit Manager at SB & Company LLC in the United States. He also held the role of Account Specialist at AON Risk Services. Allan holds an MSc in Accounting and Taxation from the University of Baltimore and a BSc in Finance, with a specialization in Business Administration from Towson University in the United States of America.

Peter Wairagu

Principal and Head of School

An experienced mentor, educator and business advisor, Peter is the Principal & Head of School. Previously, Peter served in various senior positions over the last 20 years, including rising from Centre Manager to Rector at the reputable Institute for Advanced Technologies.

Peter holds a BA in Education from Kenyatta University and an MBA from the United States International University. He is working towards his doctorate in Business at the Jomo Kenyatta University.

Sarah Raphael

Head of Content & Communications

Sarah has held various senior digital media positions including Editor at I-D Magazine, Editorial Director, and most recently, Editor-At-Large of Refinery29. Sarah is an avid writer, having written for various publications including The Guardian, Elle and Vice. Her upcoming book, Mixed Feelings, will be published in September 2019 by Quadrille (UK).

Sarah graduated with a first class BA degree in English from the University of the Arts in London and an MA in Fashion Journalism from the London College of Fashion.

Board of Directors

Laila Macharia

Managing Director

A serial entrepreneur and angel investor, Laila has vast experience managing multi-currency portfolios and transactions in the United States and East Africa. She currently sits on the boards of Barclays Bank of Kenya and Centum, a listed private equity firm. Her previous experience includes Clifford Chance (New York), Global Fund for Women (San Francisco Bay Area) and USAID-East Africa. Laila holds a BA in Planning & Public Policy from the University of Oregon, a JD and LL. M from Cornell Law School and a JSD (Doctorate in Law) from Stanford University in United States of America.

Wilfred Kiumi

Founding Director

Wilfred is the founder of Jamhuri Film & Television Academy, the predecessor of ADMI. As a director at Farsight Productions, a production, and rental facility based at Film Studios in Nairobi, Wilfred gained more than 15 years’ experience working for global production companies like MTV, CNN, EDGE, SPANK, Animal Planet, Discovery Channel and National Geographic. Wilfred has a Masters in Film Distribution & Marketing from Birmingham City University in the United Kingdom. Wilfred is also the Team Leader at our sister brand Africa Digital Media Studios (ADMS) which finances and distributes high-quality African content to audiences all over the world.

Mugo Kibati


Mugo is the current Group Chief Executive Officer for Telkom Kenya. Former roles include Group CEO of Sanlam Kenya PLC, Director General of the Vision 2030 Delivery Secretariat in Kenya, Group Chief Executive Officer of East African Cables and Technical Marketing Manager (VoIP) at Lucent Technologies in New Jersey (USA). Mugo holds a B.Tech in Electrical Engineering from Moi University in Kenya. In addition to this, Mugo holds a Master’s degree from Massachusetts Institute of Technology and an MBA (Business Finance) from George Washington University in the United States of America.

Ross Franks


Ross is Producer and Head of the Puppet Making Workshop and Art Department at Buni Media in Nairobi. Prior to joining Buni Media, he was the Managing Director of Nautilus Productions, a venture capital-funded TV animation production house in Cologne, Germany. He has also worked as Head of Workshop & Special Effect for TV production company GUM GmbH, Cologne, Germany and as a lecturer at the Plymouth College of Art & Design in Plymouth, England. He holds a degree in Fine Arts from the University of Tasmania, and was awarded a D.A.A.D. Scholarship to study at the HdK (now the Berlin University of the Arts).

Freddy West


Freddy began her career in media and marketing at WPP, Scangroup’s parent company. She has founded, grown and led organisations in Europe and Africa. Most recently Freddy co-founded an education & talent development company here in Kenya.  Before that, she built an e-commerce company in the UK. Prior to this Freddy ran a Kenyan technology company and chaired AVP, a global NGO focused on education & talent development. She is currently working with CDC, the UK’s development finance institute. She is also an advisor to an investor in Nova Academies, Spire Education and ADMI (Africa Digital Media Institute).

Freddy holds a BA from Oxford and an MBA from Harvard Business School.

Chris Foot


Chris has more than 15 years’ experience in business, media and charity. Among other roles, he served as a morning radio host on Capital FM in Kenya and also hosted the TV cook show Off the Menu. He has served on the Board of the 600-strong, elite Turi School since 2007 and is currently the Chairman of the Kenya Film Commission. He holds a BSc. Hons. Degree in Environmental Biology from the University of St. Andrews in Scotland and is a fully-qualified solicitor in the United Kingdom.