The projected increase in digital marketing spending will increase from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019.
ADMI’s Digital Marketing course is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through dynamic lectures, case studies and group discussions, you will gain exposure to the latest methods, techniques, and tools to improve your organizations’ digital marketing and brand-building efforts. This course covers social media, content writing, inbound marketing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis, design, Google AdWords( Search, Video & Display Ads), Facebook/Instagram Advertising and much more.
Choose From 3 Certificate Levels
Professionals seeking to develop advanced digital marketing skills can choose from the following three levels depending on their experience and need:
Level 1 – Beginner
Digital Marketing Fundamentals
Level 2 – Intermediate
Social Media Marketing
Level 3 – Advanced
Leading a Digital Marketing Team
COURSE SCHEDULE: Every Semester.
CREDITS: Average of 2 units per semester with 24 contact hours each.
Our labs are fully equipped with three computer labs with Macs and PCs.
In order to ensure that our students have access to the best software in the world, ADMI has invested in the following industry standard software:
- Marketing Automation Software
- Email Marketing Software
- Google Adwords
- Facebook Business manager
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. In this high-growth industry, you may be employed by a marketing agency or consultancy, or you can work directly for an organization’s in-house marketing department.
As a digital marketer, you’ll spend your day:
- Creating and uploading copy and images for the organization’s website;
- Writing and dispatch email marketing campaigns;
- Providing accurate reports and analyzing to clients and company management to demonstrate effective return on investment (ROI);
- Researching new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums;
- Conducting keyword research and web statistics reporting;
- Use web analytics software to monitor the performance of client websites and make recommendations for improvement;
Who will be your employers?
- Small and medium-sized companies
- Advertising firms
- Digital marketing firms
- Large corporates and non-profits
- Market Research Firms
- Internet and software development companies
Digital marketing is a vast field with a variety of areas and segments. Some of the career options include:
- Search Engine Optimization (SEO) Manager
- Social Media Manager
- Digital Marketing Manager
- Marketing Assistant
- Marketing Analyst
- Content Manager
Joe Pulizzi is the founder of Content Marketing Institute, a UBM company, he leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015. It includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.
Joe’s the author of five books, including his latest, Killing Marketing coming September 2017. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.
Kennedy Carrington Otiebo
An alumnus of ADMI, Kennedy Carrington Otiebo is the Group Digital Marketing Manager of Cellulant. After graduating with an IT degree from Kabarak University, Kennedy started off in IT support, entrepreneurship and marketing before joining Livity Africa, a Google Africa project. In this role, helping roll out the Digify Africa program, he collaborated with Cellulant. The rest, as they say, is history.
Celluant is a pan-African mobile commerce company that connects financial institutions, Mobile Network Operators and businesses to their increasingly mobile consumers. In this newly created role, Kennedy designs go-to-market strategies for digital marketing in all the 12 countries that Cellulant serves. “This means I have to fluently describe not just our products, but also understand each of the markets we want to engage it. It is challenging but fulfilling work.”
KCSE D or above OR A-levels with 2 principal passes.
Basic computer proficiency is required. Attach certificates to your application.
Each course has its own specific requirements. Please enquire from the administration what requirements apply to the course of your choice.