SEPTEMBER 13, 2022
A captivating spectacle unfolded as digital artists proudly displayed their creative masterpieces during the Student Showcase and Open Week hosted by ADMI.
This year’s showcase, themed “Horizon – Discovering the Journey,” brought together creatives, students, employers, companies, organizations, and industry partners to witness a display of sheer digital artistry.
Over 300 students showcased their exceptional proficiency in leveraging technology to craft visually stunning imagery.
This annual student exhibition serves as a canvas for students to exhibit their skills and creative talents across a spectrum of diploma programs, spanning from graphic design to animation & motion graphics, film & TV production, music production, and sound engineering.
The breadth of projects and the caliber of creative execution on exhibit stand as a testament to the exceptional training and support imparted by their esteemed faculty.
Beyond mere displays, the showcase also served as a platform for students to articulate and convey their ideas through their remarkable creativity.
Government statistics indicate that Kenya’s creative sector contributes 5 per cent to the national GDP, generates jobs, and promotes happier, healthier lifestyles.
According to the United Nations Conference on Trade and Development (UNCTAD), the creative economy is one of the world’s
fastest-growing sectors, creating employment and income for millions of people globally. The recently released Africa Trade Report by Afreximbank estimates that the creative industry employs more than 30 million people worldwide, primarily young individuals, and is gender-neutral. The industry is estimated to generate over Sh 200 trillion annually, equivalent to around 3 percent of global GDP.
UNESCO states that the African film industry has the potential to generate more than US$20 billion in revenue and create over 20 million jobs in the coming years. Similarly, Africa’s video gaming industry is projected to grow by 12 percent by 2025, according to the Africa Trade Report.
With Kenya’s increasing number of smartphone users, the video gaming industry is becoming an exciting market. As of 2019, Kenya was the eighth-largest gaming hub on the African continent, with the local market predicted to reach US$118 million this year, up from US$63 million in 2017. This remarkable growth can be attributed to Kenya’s youthful population and rapid adoption of technology,” the report states.
– ENDS –
About Africa Digital Media Institute (ADMI)
ADMI stands as Eastern Africa’s preeminent creative arts, media, and technology training institution, headquartered in Nairobi, Kenya. The institute offers a comprehensive array of globally acclaimed courses at foundation, certificate, and diploma levels, spanning Film & Television Production, Animation and Motion Graphics, Music Production, Sound Engineering, Graphic Design, Photography, Multimedia, Digital Marketing, and Game Development. ADMI’s distinctive work-and-learn model is pragmatic, industry-responsive, and designed to achieve above-market placement rates. In collaboration with the Africa Digital Media Foundation (ADMF), ADMI has equipped over 5,000 digital professionals and creative entrepreneurs from over 30 countries with the training, mentorship, and platform necessary to transform their passion into a profession.
A captivating spectacle unfolded as digital artists proudly displayed their creative masterpieces during the Student Showcase and Open Week hosted by ADMI. This year’s showcase, themed “Horizon – Discovering the Journey,” brought together creatives, students, employers, companies, organizations, and industry partners to witness a display of sheer digital artistry.
Over 300 students showcased their exceptional proficiency in leveraging technology to craft visually stunning imagery. This annual student exhibition serves as a canvas for students to exhibit their skills and creative talents across a spectrum of diploma programs, spanning from graphic design to animation & motion graphics, film & TV production, music production, and sound engineering. The breadth of projects and the caliber of creative execution on exhibit stand as a testament to the exceptional training and support imparted by their esteemed faculty. Beyond mere displays, the showcase also served as a platform for students to articulate and convey their ideas through their remarkable creativity.
ADMI is proud to announce its ongoing September intake, which is actively contributing to the growth of the institution and the creative sector at large. The addition of new students demonstrates the increasing demand for high-quality creative education and the industry’s recognition of ADMI’s commitment to fostering talent. The September intake aligns with ADMI’s mission to empower the next generation of digital creatives with the skills they need to excel in a rapidly evolving industry.
Government statistics indicate that Kenya’s creative sector contributes 5 percent to the national GDP, generates jobs, and promotes happier, healthier lifestyles. According to the United Nations Conference on Trade and Development (UNCTAD), the creative economy is one of the world’s fastest-growing sectors, creating employment and income for millions of people globally. The recently released Africa Trade Report by Afreximbank estimates that the creative industry employs more than 30 million people worldwide, primarily young individuals, and is gender neutral. The industry is estimated to generate over Kes 200 trillion annually, equivalent to around 3 percent of global GDP.
UNESCO states that the African film industry has the potential to generate more than US$20 billion in revenue and create over 20 million jobs in the coming years. Similarly, Africa’s video gaming industry is projected to grow by 12 percent by 2025, according to the Africa Trade Report. With Kenya’s increasing number of smartphone users, the video gaming industry is becoming an exciting market. As of 2019, Kenya was the eighth-largest gaming hub on the African continent, with the local market predicted to reach US$118 million this year, up from US$63 million in 2017. This remarkable growth can be attributed to Kenya’s youthful population and rapid adoption of technology,” the report states.
